For businesses staying competitive today means moving towards digital transformation, including machine learning and analytics. Science and research, also are inextricably linked to big data technology today. Wherever ways of structuring large and dissimilar masses of information are needed, these technologies are successfully applied, increasing the efficiency of activities.
Commercial organizations are already using big data systems with machine learning to understand how effective producing and marketing strategies can be developed, as well as to get highly accurate forecasts of the evolution of their business. Data is collected, structured, and consolidated according to specific criteria so that it can then be properly analyzed. Read on to get a more detailed picture of what is it and how it works.
How is information collected and aggregated?
To process big data, you first need to collect all related information. This is usually a blend of data from different places, so if you just store all the information as it is in one place, then you will not be able to parse it in such a way as to get relevant results from uncorrelated data in varied forms.
For a qualitative analysis of the collected information, it is necessary to distribute it according to formats, to bring it into a single format then. All different forms of data are transformed into the same. Then information of different origins is consolidated and complemented to obtain a broader overview. In addition, excessive and irrelevant information is eliminated to facilitate, speed up and improve the efficiency of the analysis.
Big data analysis is carried out using machine learning methods, in particular, neural networks, and allows the researcher to see hidden patterns that are invisible to humans. The result of data processing looks like a set of recommendations. Moreover, their nature cannot be predicted until the end of the processing. Sometimes even the smallest changes can affect the final formation of the picture.
How do ML and neural networks help to process information?
Machine learning is the creation of a tool for extracting knowledge from data. ML models are trained on the data independently or in stages. It is the process of exploring big data in detail and deriving meaningful information from it, using algorithms to predict unknown data based on known data. ML is closely related to data science.
It all starts with collecting large arrays of unstructured data and converting them into a readable format, dismissing the duplicates or non-relevant to the point data. Further, with the assistance of methods of machine learning and deep learning methods, we are coming to solutions for the actual problems. And after testing the results via several methods, do the estimations which one provides the most accurate results and work with it on fresh data.
Data Science must make sense of datasets, visualize, gather ideas, and drive decisions based on that data. Data scientists use some machine learning and Big Data techniques. Cloud computing, tools for creating a virtual development environment and much more are all used in this technology. Machine learning should ensure the revelation of patterns in variegated information, then it becomes possible for ML to generate forecasts using the data obtained.
There are many examples of machine learning in life that you deal with every day. This includes the algorithms for the work of the popular social media, with a smart feed for the user, and the recommendations of some largest companies such as Amazon. All of these recommendations to users are based on their previous experience.
Previously, such tasks were dealt with by specialists in math statistics. Then artificial intelligence and neural networks came to help, which made it possible to include optimization and informatics in analysis methods.
Creation of multilayer neural networks or deep learning in areas where more advanced or faster analysis is required. Depth is provided by several hidden layers of neurons in the network that perform mathematical calculations.
The technology frees up human resources since specialists no longer need to write code for each operation, the machine learns to solve the task itself. At the same time, erroneous decisions are not completely ruled out. Further actions will depend on how high your threshold for accepting allowable misses is.
Modeling in ML
Modeling is the creation of a model, which is either a simplified image of reality, or reflects another more complex model. Different models can be more or less useful in different cases.
In machine learning, for a program to learn from its own experience, it needs an environment in which to test ideas and gain knowledge from its own mistakes and achievements. This environment can be real or virtual.
A simulation model of a real business system can serve as a machine learning environment. Machine learning algorithms can independently extract appropriate behavior patterns and strategies from simulated systems.
While real-world training environments look more like reality, they have many disadvantages. It is costly to create real environments for experimentation, and in some cases, such surroundings can pose a risk to people and the environment. In some cases, such experiments may be illegal.
Simulation models do not have these limitations. Simulations in ML are cheap and can be flexibly customized to suit your specific needs. In addition, models in virtual environments can reproduce processes faster than they would in reality. So, what people can take tens of thousands of years to do, AI masters with the help of ML within months.
Most often, modeling happens like this:
- A simulation model is created;
- Various experiments are carried out with the model, for example, optimization, variation of parameters, and others;
- The results are used to make decisions in the simulated system.
Simulation has been regularly used in practice for decades, and there are a huge number of examples of technology applications in business.
Be among the first to use it
Even though specialists are already actively using artificial intelligence and it has a significant impact on the market, this is only the beginning of its development path. The main goal of AI and ML is to learn how to think, analyze and choose as a human.
AI is becoming more accessible to businesses every day, making it a valuable tool for many uses, from digital marketers to scientists creating artificial organs and limbs for humans or solving problems in quantum physics.
Artificial intelligence greatly influences the choice of strategy for resolving issues, customer acquisition, research and development directions, helping to provide appropriate recommendations and timely service.
If you want to grow your brand and meet the expectations of your customers, then exploring the abilities of AI and ways to use it is the exact point where to start. To get an edge over your competitors in the market, turn your view to these smart techs.